


ADC Group supports members of the International Council of Air Shows (ICAS) by assisting with initiation, coordination, and activation of Air Show sponsorship programs. Air Shows provide... 285 Venues Cause Overlays Unique Athletes Uncluttered Property Community Leaders 15-18 million fans Air Show sponsorship programs can... Increase market share Drive volume Enhance brand equity Generate media buzz Motivate sales teams Generate community goodwill Enhance and develop corporate image Offer unique hospitality Secure and maintain business relationships Run a national platform with grassroots execution The Air Show venue can include any of the following programs customized to your company's goals: VIP Hospitality Chalet With a custom chalet, business relationships can experience a family event with perks such as front row seating, special parking, VIP passes and catering, as well as interaction with personnel. Promotional Booths A booth is an opportunity for interaction with the Air Show crowd and the distribution of merchandise with company branding. Public Address Announcements Through this medium, sponsors are promoted to the Air Show audience. Banners with Logos and Product Inflatables Strategically placed banners and inflatables create a strong presence for sponsors at an Air Show. Logo Inclusion The local Air Show will include a sponsor’s logo on all promotional media buys, including television, radio, posters, etc.. Autograph Sessions, Media Flights, and Aircraft Logo Placement By utilizing the performers at a particular show, the target market can be more effectively reached. In-store Displays and Fly-with-a-Champion Sweepstakes Working with local chains, Air Shows can have the sponsor be promoted at customer’s point of sale in a variety of remote activities. Program Ad The Air Show program can include a full page ad for the sponsor.